As the world has seen many changes across the centuries it becomes more of a village or rather you can say a global village than a grand world as understood by us not far ago . Because of the development in science and technology the world is transformed into a global village where you can contact a man as far as Arctic by a single click. The shrinking of world and eventual globalisation has shaken the traditional mode of trade and business. Gone were the days when people have to wander in markets to search for their products, now with the advent of internet and consequently different search engines a consumer can view thousands of products online while sitting in his/ her home. These search engines operated by reputed IT firms like Google, Microsoft, Yahoo etc provides not only the description of the product but they also give a critical overview of the product. Moreover because of comprehensive listings of products by different companies a person can compare and contrast different options before making the final choice.

As the consumers have changed their attitude and turned to computer screens more often than roaming in the market the marketing strategists are also compelled to change their traditional advertising tactics and have started giving attention to emerging arena of online advertising. Not very long ago the advertisers had to bear the pain to order billboards, magazines ads or television ads, remember all (more…)